Meta title similarity
A domain's meta title similarity provides a numerical value for how similar in meaning its meta title is to the meta title of the principal domain.
NOTE It is not always possible to obtain metadata for a domain, so this score is not always available for every domain in a report.
Calculating meta title similarity
We use OpenAI to compare meta title texts, and report the similarity as a normalised score between 0 and 1. For example, consider this meta title:
Personal - Bank of Elbonia UK
Here are some sample comparison scores:
| Meta title | Meta title similarity |
|---|---|
| Bank of Elbonia - Begin | 0.9482 |
| Bank of Kneebonia | Mortgages | Existing Customers | 0.9242 |
| Compare travel money - Today's best exchange rates online | 0.8881 |
| Seo Link Directory - Improve link popularity | 0.8558 |
In practice, almost all meta title similarity scores are between 0.7 and 1, or 0 (zero scores occur when it has not been possible to obtain metadata for a domain). Only scores of 0.9 or above should be regarded as 'significant' when considering this metric.
Visualising meta title similarity
In the report interactive, Explore further > Core attributes > Meta title similarity applies the meta title similarity palette to all non-dimmed domains.
Viewing meta title similarity values
All worksheets in the data tables (MS Excel file) for a report that list domains contain a
Meta title similarity column for this attribute.