Consider for backlinks: friends of competitors

Domains listed in the consider for backlinks: friends of competitors list should be considered as candidates to approach for backlinks. This means they are competitor referrer or competitor shared referrer domains, as well as meeting other eligibility criteria.

Eligibility criteria

To appear in the consider for backlinks: friends of competitors list, a domain must meet these criteria:

• Be competitor referrer or competitor shared referrer domain
• Have a distance of 3 or more from the principal domain (or a distance of 1 when the principal domain has links to a competitor referrer or competitor shared referrer)
• Meet a variety of criteria relating to quality metrics
• Not be in the ignore list

NOTE It is also possible for a domain to appear in this list because it appears in the whitelist.

For example, in the following illustration, domains A, B, C, and D are all competitor referrer or competitor shared referrer domains for a competitor domain (which appears at the centre):

One of these domains is ineligible:

• Domain D is in the ignore list

In the main visualisation of a report interactive, the 'Spam score' view re-colours the domains to indicate their spam score. Dark grey indicates a zero score (the best), and then bands from yellow to red indicate progressively higher scores.

Domain B has a spam score in the 31-59 range, which makes it unlikely to appear in the consider for backlinks: friends of competitors list. Although domain C has a spam score in the 1-15 range, that does not disqualify it. So, only domains A and C are likely to appear in the consider for backlinks: friends of competitors list.

Visualising the consider for backlinks: friends of competitors list

In the report interactive, Quick analysis > CFB: Friends of competitors applies the domain type palette to domains in the consider for backlinks: friends of competitors list, and dims all other domains.

You can also use Explore further > Special > CFB: Friends of competitors to put white rings around domains in the consider for backlinks: friends of competitors list (this does not override the currently selected palette).

Viewing the consider for backlinks: friends of competitors list domains

The cfb_friends_of_competitors worksheet in the data tables (MS Excel file) for a report contains full details of all domains in the consider for backlinks: friends of competitors list.