Whitelist

Domains in the whitelist will never appear in the consider disavowing list, despite any other qualifying criteria. These domains are usually added for two reasons:

• They are operated by the principal (e.g., the domain of a subsidiary or owned brand)
• Despite having an elevated Spam score, they are quality domains

Domains in the whitelist that are not principal referrer or shared referrer domains will appear in the following lists:

• Consider for backlinks: friends of friends
• Consider for backlinks: friends of competitors

Populating the whitelist

The whitelist is populated in three ways:

• Prior to the initial analysis, domains owned or associated with the principal will have been identified and added to the whitelist
• When preparing a report, the operator may add further domains to the whitelist after checking them manually and determining that they are high quality
• Domains may be added after consultation with the SEO Pro, and reflected in an updated report

Visualising the whitelist

In the report interactive, Explore further > Special > Whitelist will put white rings around domains in the whitelist (this does not override the currently selected palette).

Viewing the whitelist domains

The all_domains_* worksheet in the data tables (MS Excel file) for a report contains a Whitelist column. Filter this column for 'yes' to see only domains in the Whitelist.