Paid traffic

A domain's paid traffic score is an estimate, provided by Ahrefs, of the number of monthly visitors the domain gets from paid search. This score can be a factor in determining whether a domain will appear on the following lists:

• Consider disavowing
• Consider for backlinks: friends of friends
• Consider for backlinks: friends of competitors

Visualising paid traffic

In the report interactive, Explore further > Traffic & keywords > Paid traffic applies the paid traffic palette to all non-dimmed domains. This re-colouring is relative, not absolute, so 'High' means high in the context of this ecosystem (not the wider web), and excludes principal and competitor domains.

TIP You can use the handles in the colour spectrum panel (see quickstart: the report interactive) to focus the palette on a particular part of the spectrum.

Viewing paid traffic values

All worksheets in the data tables (MS Excel file) for a report that list domains contain a Paid traffic column for this attribute.